{"product_id":"b01giw9842","title":"Layrite Natural Matte Cream Oz","description":"\u003cp\u003eFrom the manufacturer\u003c\/p\u003e\u003cp\u003eLayrite Natural Matte Cream\u003c\/p\u003e\u003cp\u003eHow to use:\u003c\/p\u003e\u003cp\u003eLayrite Men's Grooming Products\u003c\/p\u003e\u003cp\u003eA lightweight, water - based shaping cream that adds texture to flexible, all day hold for a range of styles for easy and laid back to more defined.\u003c\/p\u003e\u003cp\u003eApply in wet hair for a softer, easy - going look.\u003c\/p\u003e\u003cp\u003eApply in dry hair for more control and firmer finish.\u003c\/p\u003e\u003cp\u003eWork fingers through hair for a more casual look, use a comb for a neater, more defined look.\u003c\/p\u003e\u003cp\u003eRemember: The Drier The Hair, The Higher The Hold!\u003c\/p\u003e\u003cp\u003e1. Apply a small amount to palms.\u003c\/p\u003e\u003cp\u003e2. Distribute evenly through damp or dry hair and style as desired. The drier the hair the higher the hold.\u003c\/p\u003e\u003cp\u003e3. Restyle by running your comb or hands through hair, no water required.\u003c\/p\u003e\u003cp\u003e4. Rinses out easily with water alone\u003c\/p\u003e\u003cp\u003eLayrite was founded in 1999 by the talented and charismatic, Donnie Hawley. Having his technique hindered by petroleum-based products, Donnie labored to find a solution.\u003c\/p\u003e\u003cp\u003eThe end result was a water soluble pomade formulated to 'Hold like wax and wash out like gel.' After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born.\u003c\/p\u003e\u003cp\u003eWe are the barber's choice. A line of men's grooming products created for those in the know. Because Layrite was created by a barber, not a scientist.\u003c\/p\u003e\u003cp\u003eDonnie Hawley has spent his entire career developing some of the best Men's Grooming Products available in the market today.\u003c\/p\u003e","brand":"VeloneaSkin","offers":[{"title":"Default Title","offer_id":53635544514926,"sku":"B01GIW9842","price":41.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6083\/5182\/files\/71bosN-AMUL._SX522.jpg?v=1776395150","url":"https:\/\/veloneaskin.com\/products\/b01giw9842","provider":"VeloneaSkin","version":"1.0","type":"link"}